Our Story
This Is Who I Am:
Tradition, Passion, Modernity
From Photography to Pastry
Hello, I'm Valerio!
My passion for baking was born in the heart of my parents' artisan pastry shop, a small laboratory where as a child I wandered among sacks of flour and sugar looking for the dessert of the day to steal.
Growing up I followed my passion for Cinema, studying photography, working in close contact with the technique and discipline of film sets, and totally immersing myself in the world of art and creativity.
Working as a food storyteller taught me that food is the cultural language and medium of a territory and its people. This insight led me back to the family lab, where I reproduce old recipes, refine them, modernise them, and develop new products.
Today, my mission is to carry forward a legacy of over thirty years of experience, continuing the traditions of the Monferrato region with the same passion and attention to quality that have always distinguished us.
"Turning our gaze toward the future with a firm grasp of history and tradition, resurrecting the authentic flavours of Monferrato."
What We Believe In
Our Values
01
Tradition
In every taste, you can feel the love, care and respect for traditions, our roots and our territory. Each cake tells a story, weaving past and innovation into a unique experience.
02
Passion
Passion constantly drives us to revise and improve our products. Every aspect is handled with the utmost care and dedication. We select collaborators who share this same obsession with quality.
03
Modernity
Craftsmanship is partly complemented by modern production technology, allowing us to obtain perfectly consistent products while maintaining the handcrafted character and uniqueness of each recipe.
Raw Materials
Zero Compromises on Ingredients
No artificial additives, no palm oil, certified origins.
Piedmont IGP Hazelnut
Langhe, Piedmont
Certified IGP, 100% Italian supply chain. The heart of Baci di Dama and Torta di Nocciola.
Sicilian Almonds
Noto and Avola, Sicily
Selected for their intense and delicate aroma — essential for the soft Amaretti.
Alpine Butter
Piedmontese Alps
Certified 100% Italian dairy supply chain. Rich and aromatic — the base of our shortcrust.
Italian Wheat Flour
Selected Italian mills
Stone-ground at low temperature for optimal texture. Traceable Italian wheat.
Premium Dark Chocolate
Belgium and Italy
Fine couverture without palm oil — the perfect filling for our Baci di Dama.